GCI Construction Days 2018 at Malaga Demonstration and Learning Center
From Matthew Horsman on August 28th, 2018
Another of the biggest events on the Malaga DLC calendar each year is the GCI Construction Days program, and this year didn’t disappoint. During two sessions of 2.5 days each, we welcomed over 400 visitors, made up of close to 200 customers, with Caterpillar personnel and teams from 19 different dealerships from the AME, EUR and CIS regions making up the rest of the numbers.
The focus of this year’s program was to introduce the Next Generation of Excavators including the new 336, 320GC, 320, 323 along with the new 730, 730 EJ and 735 Articulated Trucks, combined with a full line of products and solutions dedicated to the construction industry.
The target audience was construction customers involved in earthmoving application, and during the event we shared ideas and best practices, showcased technology solutions, efficiency solutions and Caterpillar product updates aimed at helping our customers to reduce their costs while increasing safety and quality in their operations.
The visitors were welcomed at MDLC on the first evening of each session with a welcome cocktail on the Mirador terrace, followed by the acclaimed Next Gen Hex reveal demonstration. Day 2 was a mix of presentations in the auditorium, breakout sessions and jobsite technology demonstrations in the grandstand, finished off by a gala dinner at one of Malaga’s superb offsite venues. Finally, on day 3 the visitors attended the MDLC General Product Line Demonstration, including the world-famous Malaga Big Push.
Thank you to the GCI team for bringing this event to us once again, with you we will keep on raising the bar each year and giving our customers more and more memorable Cat moments…